10,30-10,40

Welcome

Paolo Foscari, Gionata Moles

Axenso Pharma Advisors

11,00-11,20

Change Management di successo: l'esperienza Bayer

Angela Genco

Integrated Multichannel Marketing & Sales Head - Bayer

11,20-11,40

Clinical Network: l'informazione scientifica incontra la pratica clinica

Danilo Ruggeri

Direttore Scientifico Clinical Network

11,40-12,00

Coffee break

12,00-12,20

Innovation in Promotional and Medical Content Strategy

Gaetano Falcone

Strategy Lead and Market Owner Italy - Veeva

12,20-12,40

Promomats - Case Study Dompè

Stefania Levato

Compliance and Audit Specialist - Dompè

12,40-13,00

Il remote detailing nell'era digital

Gionata Moles

Business Development - Axenso Pharma Advisors

13,00-14,20

Lunch

14,20-14,40

Da Big Data a Smart Data nel farmaceutico: tra accountability e vantaggio competitivo sostenibile

Anna Capoluongo

Avvocato specializzato in privacy/new tech, data protection officer in ambito sanitario, Studio Legale Capoluongo

14,40-15,00

Leotime: Instant gaming, engagement e profilazione in un'unica app

Valentina Brunelli

Multichannel Specialist - LEO Pharma

15,00-15,20

Veeva Italian Package. Innovating CRM through successful partnerships

Samuela Bellini

Practice Director - Veeva

Martino Tomizioli

Senior Solution Consultant - Veeva

15,20-15,40

Discussione e Conclusioni

Paolo Foscari, Gionata Moles

Axenso Pharma Advisors